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What is Service Marketing?

What is Service Marketing?

Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...
7 Ways to Get More Leads Now

7 Ways to Get More Leads Now

Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...
How to Get the Most Out of Your Marketing Agency

How to Get the Most Out of Your Marketing Agency

Whether you’re already working with a marketing agency or are considering it, there are a few things you should know to make sure you get the most out of it. There are many reasons why you might want to work with a marketing agency. You might be looking for better...