The blog.

Digital Marketing in 2021

Jun 4, 2021

In case you’re wondering, it is not too late to rethink digital marketing innovations and identify your chances to increase leads and grow sales.

Office man standing on top of arrow showing growth

There always is an enormous urge in finding out about digital marketing trends and innovations at the beginning of a new year. 2021 was no different. But, just because we are heading into the middle of the year doesn’t mean to let your interest fade away! Particularly when you consider that nothing else than the digital marketing world changes faster.

Marketing trends usually don’t depend on economic factors, but COVID-19 has changed this. The global pandemic has left an impact on all businesses and this time, the marketing industry is affected too. But not in a bad way! Digital marketing trends of 2021 have been influenced by the way the global pandemic has changed the marketing landscape. Some have proved to be that useful, that businesses have adopted them for good.

In January this year, many digital marketing trends were shared and analysed by leading marketers. Why? To help businesses understand what they should look out for in 2021. It’s no secret that the best marketers don’t stop looking for new, more attractive digital marketing trends, technologies and platforms that will create new opportunities for contemporary businesses and marketers. And as technology evolves, so does the way your audiences engage online! It is a journey that just keeps going…

We’re going to revisit the top 3 marketing trends of 2021 so far and find out what this means for your digital marketing strategy for the rest of the year.

1. High ROI: Virtual Events Are Here to Stay

In response to the global pandemic putting a stop to all events, virtual events happened out of necessity. However, it is most likely that virtual events are here to stay in 2021 and beyond. On the one hand this is because of the ongoing safety concerns and uncertainties. But on the other hand, it is also because of the benefits that virtual events happened to create.

Virtual events have opened up opportunities to reach entirely new audiences as they are more accessible to people. Concerns such as travel restrictions and their involved costs simply fall away for people, allowing for higher attendance and increased participation. The lower cost for people also means a higher ROI for businesses.

Consider whether you want to broadcast your virtual event or hold it live. Keep in mind that, even though with streaming it live some complications may happen, the reward you’ll receive is so much higher.

Two-way communication and getting attendees more involved is wanted more than ever.

Many faces showing on a screen during a online team meeting call

It’s time for you to get creative! Have passionate speakers, valuable content and of course some fun. This will ensure more people involved and starting to drive engagement.

2. Social Media Becomes Top Purchasing Platform

Let’s have a look at another digital marketing trend that was up and about at the beginning of 2021: Social Media as purchasing platform. With 71% of consumer buying behaviour influenced by social media, this trend is about to shine in 2021.

iPhone with instagram speech bubble icons showing message person and love heart

Using social media as a purchasing platform not only enriches your consumer’s experience but also leverages your brand position by making purchases from your shop easier. Consumers don’t have to click on links and leave the platform anymore to be able to make a purchase. They can simply stay on their favourite platform while making a purchase. How good is that!?

Create a seamless purchase path for your consumers.

We suggest that you jump on the bandwagon if you haven’t already so because this digital marketing trend is yet to grow to its full potential. And with 3.8 billion users on social media – almost half the world’s population – the benefits you can get from this marketing tool are huge.

3. The Rise of Lifecycle Email Marketing

Honestly speaking, email marketing has been around for a long time. Automated sequences such as welcome emails or reminders about your abandoned cart are nothing new. I am sure you have received one or the other yourself.

But, the new trend is to improve the relationship with customers with better behavioural segmentation and customer lifestyle tracking. Welcome, lifecycle email marketing!

Better segmentation and identifying where your customers are at in their individual buying cycle (whether they are first-time buyers, inactive or defecting customers) lets you communicate with your audience more effectively. As a result, your customer engagement will be increased leading to higher sales.

Illustration of lifecycle email marketing starting from awareness to consideration to decision to retention to advocacy

Improved personalisation, increased sales.

As you can see, it is all about identifying your customers and where they find themselves in their individual buying cycle. With that in mind, you will be able to create more tailored email marketing that not only your customers will love, but also increase your conversion rate.

In a nutshell, now is the time to revisit your marketing strategy for 2021 and to make sure that you are running it to its full potential. Go full steam ahead into Q3 and Q4 with an improved digital marketing strategy that will increase your leads and sales.

Need help with your digital marketing strategy? Call us today!

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