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Confessions of a Hashtag Addict
In the vast realm of social media, where trends rise and fall faster than you can refresh your feed, the humble hashtag has played a pivotal role in shaping conversations, sparking movements, and sometimes, leading to cringe-worthy mishaps Join us on a journey through the evolution of hashtags – from their inception as a way to...
Guerilla Marketing Tactics: Effective or Idiotic
There’s a corner of the marketing universe where the line between brilliance and absurdity is as thin as a razor’s edge. The quirky, exhilarating, sometimes downright ridiculous world of guerilla marketing. This particular marketing strategy throws out the rule book,...
Clickbait Rehab
In the fast paced world of content creation and digital marketing, the allure of clickbait can feel irresistible. After all, who doesn't want that spike in clicks and the fleeting thrill of high engagement? Yet, beneath the surface of those sensational headlines lies...
The SEO Quest: Navigating the Maze of Google Algorithms
As each day passes the digital realm becomes more and more competitive, with websites jostling for attention like performers on a grand stage, eager to impress the enigmatic ruler known as Google. Each of them desperate for the coveted ‘first page’ position. ...
Colour Trends of 2022 and Beyond
As we emerge into a new year, designers are getting creative with a fresh wind of colour trends. Plus, discover the Pantone colour of the year 2022. This fresh new wind consists of colours that have one collective goal: Bringing serenity. It will still be a colourful...
How to Make Your Business Future Proof
The ability to handle change is a keystone of success for all businesses. Make your business future proof now. Everyone is affected by change. Every business, every industry, and every individual feels the impact of change. That is why knowing the driving forces of...
Understanding Your Customers
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
6 Global Trends to Look Out For
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly changing. Staying relevant is something marketers and business owners need to be aware of at any time. But...
10 Marketing Tips for Small Business
Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it difficult to promote your business. Fortunately for you, there are numerous strategies...
Service Marketing Tips & Tricks
Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
The STP Marketing Model: Complete Guide
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective,...
7 Ways to Get More Leads Now
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...
How to Define a Unique Selling Proposition
Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Naturally, you need to differentiate yourself from the competition in order to reach...