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What Makes a Successful Website
There are two main aspects to every website: Design and functionality. Many businesses put design over functionality, but in fact they are both equally as important as each other. Especially if you want a successful website. Think about it: Do you have a high bounce rate? Are customers filling their baskets, but don’t actually purchase anything? Why do users check out different pages, but don’t take any action? For a website to be successful there are a few functional aspects that need to be considered. And by a successful website, we mean a website that converts. You might already have a website, but you’re not making as many...
SEO vs Google Ads: Which Is Better?
Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Is Social Media Marketing Effective?
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
More articles
7 Ways to Get More Leads Now
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...
How to Define Your Unique Selling Proposition (USP)
Ask yourself this question: What makes your product or service unique? In a sea of competition, customers are overwhelmed with options. Naturally, you need to differentiate yourself from the competition in order to reach customers successfully. Especially when it...
How to Get the Most Out of Your Marketing Agency
Whether you’re already working with a marketing agency or are considering it, there are a few things you should know to make sure you get the most out of it. There are many reasons why you might want to work with a marketing agency. You might be looking for better...
5 Reasons Why Marketing is Important
While many businesses have their own marketing department, others still wonder: Do I really need marketing? The answer is simple: Yes, you do. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent...
Hottest Marketing Trends to Adopt for 2022
If you think you are on top of it all, digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh wind coming...
Customer Relationships: 5 Incredible CRM Strategies
As marketers, it is our daily bread to help businesses grow. An important part of driving that growth is connecting with customers and building strong customer relationships. Building customer relationships is key to learning who your customers really are and what...
How to Adapt in an Ever Changing Marketplace
We live in an unsteady environment where constant changes in the marketplace have become the norm. That also means what works today might not work tomorrow. So how can you maintain a competitive position? It would be a massive understatement to say that covid-19...
5 Must-Have Customer Retention Strategies
Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. Bringing in new business is essential, yes, but retaining existing customers...
Advertising on Facebook in 2021
Facebook is the world’s largest social network. To be exact, 2.8 billion active monthly users large. Advertising on Facebook is a great way to connect with your audience worldwide. But with so many different types of Facebook ads out there, how do you know which ones...