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SEO vs Google Ads: Which Is Better?
Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy brings the best results. Here’s the thing: It’s a bit like comparing an apple with a pear. Both methods have the same main aim, but they work quite differently. SEO works towards higher organic ranking on search engines, increasing the visibility to potential customers. Google Ads place your business right in front of the eyes of prospective customers, letting you target...
Is Social Media Marketing Effective?
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
Is Shopify or WooCommerce Better?
If you're thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have incredible...
More articles
5 Ways to Get More Traffic to Your Website
Let’s say you’re an entrepreneur and have just set up the all-important website for your business. It is your digital portal to show off your product or services. No more need to pay an arm and a leg for a shop that the random person from the other street looks down...
Your Guide to Building a Strong Brand Identity
With billions of evolving businesses trying to get their name out there, having a profound brand identity is crucial to differentiate yourself from competitors. Here, you will find everything you need to know to develop a successful brand. Let’s be clear, a strong...
Digital Marketing in 2021
In case you’re wondering, it is not too late to rethink digital marketing innovations and identify your chances to increase leads and grow sales. There always is an enormous urge in finding out about digital marketing trends and innovations at the beginning of a new...
4 Steps for Your Social Media Marketing Strategy
No matter what industry you are in, having a strategy for your social media marketing is essential. We have outlined guidelines that will help you gain the most out of your social media. Are you a creative person? Do you enjoy connecting with people? Or maybe while...
Are You Doing the Most with Your Social Media?
Social media has changed the way we connect and interact with each other. Its evolution is immense, from being a direct electronic message exchange, to a virtual gathering space, to a retail platform, to a 21st-century marketing tool. But first, let’s see how it all...
Can you be found on Google?
Who doesn’t conduct a Google search at least once a day? From how to get somewhere, to what new pair of shoes to buy, we all use Google to find answers. Help people find you with Google Ads. Google Ads is an online advertising platform developed by Google,...
How to make social media work for you
By Simon Gilchrist. Whether a brand is new or old, social media dramatically increases awareness of a company brand, its products and services. An e-commerce store selling a product no one knows about requires the power of social media awareness building to generate...
Find your audience with social media advertising
With the proliferation on smartphones, social media advertising has become a no brainer. It is the perfect way for your business to grow brand awareness and increase sales. In 2019, Australians spent 1 hour and 43 minutes per day on social media. Social media...
Start up city: Gold Coast
The Gold Coast is an entrepreneurial city where 20% of the workforce own their own business. The City of Gold Coast has fostered an innovation network and start-up ecosystem of entrepreneurs, tech start-ups, and incubators working together to establish the Gold...