Publishing content is the key to your website’s success. Quality content establishes you as a leader in your industry and builds trust with your audience. It allows you to rank higher in the search engines and get free traffic. And it is essential to generating more revenue.

Why Quality Content is Crucial

Regularly publishing useful content is a great way to set yourself apart as a knowledgeable leader in your field. Content is an excellent way to share your expertise and establish your brand. When you provide helpful information in your own unique voice, you build respect and rapport. In fact, 81% of people believe the information they read on blogs.

Your content allows your audience to begin to know and trust you, and trust is invaluable. If you have products to sell, your customer must trust you before they pull out their credit card to make a purchase. In fact, 85% of business-to-business marketers say that content is responsible for 85% of their success.

Advertising costs can consume a major portion of your budget, but great content affords you the opportunity to rank in the search engines. This can bring thousands of targeted visitors to your website every day for free.

It’s important to create fresh, new content regularly. How many times have you gone to a website, found useful information, then gone back a month later only to find out there’s nothing new? If that happens, what do you do? Most people forget about it and wander off to find a different website. A good rule of thumb is to publish new content at least once a week.

How to Make Great Content

There are a few key points to keep in mind when creating amazing content.

  • First and foremost, your content must be useful and relevant to your audience. Strive to help people get informed or solve a problem without asking for anything in return.
  • Comprehensive, in-depth content will help establish you as a knowledgeable expert. Provide more in-depth, useful content than your competitors. Google loves in-depth content, as well. One study found that most pages that rank in the top 10 results of Google have over 2000 words.
  • Tell a great story. People love stories. It draws them in, helps them relate, and builds trust. Stories evoke feelings, and they create a bond between your visitor and you.

Regularly publishing superior content is critical for your website’s success. If you don’t have a plan in place for content creation, make one today. You’ll be glad you did.