Marketing Together Brand
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Here is how we drove an NDIS Providers Growth

with Google Ads and Meta Remarketing
An NDIS provider sought to increase their online visibility, attract qualified leads, and convert interested individuals into clients for their services. These services included Individual Living Options (ILO), Supported Independent Living (SIL), Community Access & Participation, Specialist Disability Accommodation (SDA), respite care, and support coordination.
To meet these goals, Marketing Together implemented a highly targeted Google Ads search campaign and a Meta remarketing strategy.
This combination of paid advertising and remarketing ensured that our client reached potential participants effectively while optimising their budget.

The Google Ads Strategy

Our Google Ads strategy was built around maximising the efficiency of a daily budget ranging from $24 to $48. The key to success was targeting high-intent keywords associated with the NDIS provider’s specific services, as well as the locations where their accommodation was available. By focusing on these elements, we ensured that the ads reached the right people at the right time.
Key components of the Google Ads strategy included:
→ Targeted Services: Ads were designed to target individuals searching for NDIS-specific services such as ILO, SIL, SDA, Community Access & Participation, respite care, and support coordination.
→ Location Targeting: We focused the campaign on regions where the NDIS provider had accommodation available, ensuring that ad spend was directed towards areas most likely to convert.
→ Negative Keywords: To avoid wasting ad spend on irrelevant traffic, we used negative keywords to filter out low-intent search queries and ensure higher-quality placements.
→ Ad Strength Optimisation: We continuously monitored and improved ad strength to ensure optimal performance and relevance for users.

Google Ads Results

The Google Ads campaign was a success in generating high-quality traffic and conversions for the NDIS provider.

Impressions: 36,623

Click-Through Rate (CTR): 6.06%
(well above industry average)

Cost Per Click (CPC): $0.95

Total Clicks: 2,221

Conversions: 146

Conversion Rate: 6.57%

Conversions: 146

Conversion Rate: 6.57%

By maintaining a competitive cost per click and focusing on conversions, we managed to deliver exceptional value for the client, driving real results that impacted their bottom line. This highly targeted approach ensured that each dollar spent brought in relevant leads who were interested in their services, leading to sustained growth for their business.

The Google Ads Strategy

To complement the success of the Google Ads campaign, we implemented a Meta (formerly Facebook) remarketing campaign aimed at nurturing leads that had interacted with the provider’s website or Facebook page but had not yet converted. This bottom-of-funnel (BOF) strategy was critical for bringing back warm prospects and encouraging them to take the final step in their journey.
Key components of the Meta remarketing campaign included:
→ Audience Targeting: The campaign specifically targeted users who had visited the provider’s website or engaged with their Facebook content but hadn’t converted.
→ Ad Creative: We used a mix of single image ads and carousels, each featuring tailored messaging aimed at addressing common concerns and highlighting the benefits of their services.
→ Conversion Focused Messaging: The creatives were designed to re-engage potential clients and encourage them to submit enquiry forms or make phone calls.
→ Ad Strength Optimisation: We continuously monitored and improved ad strength to ensure optimal performance and relevance for users.

Meta Remarketing Results

The Meta remarketing campaign delivered a significant return on a very modest budget of less than $2 per day.

Total Conversions: 8
(6 form submissions and 2 phone calls)

Total Spend: $133.69

Cost Per Conversion: $16.71

This cost per conversion aligned well with the results of the Google Ads campaign, showcasing the effectiveness of using Meta remarketing as a complementary strategy to drive conversions from previously engaged users.
Tailored NDIS Marketing

Strategies for Success.

This campaign demonstrates the power of a well-executed digital marketing strategy tailored to the specific needs of NDIS providers. By combining a targeted Google Ads search campaign with an effective Meta remarketing strategy, we were able to significantly increase the client’s visibility, drive qualified leads, and achieve sustainable growth within the NDIS space.
APAC Awards 2024
At Marketing Together, we understand the unique requirements of NDIS providers and offer customised marketing strategies that help businesses in this sector connect with individuals in need of their services. If you’re looking to grow your NDIS business, our team can help you develop a winning digital marketing strategy tailored to your goals.

Contact us today to find out how we can support your NDIS business through Google Ads, Meta advertising, and other tailored marketing solutions.

Brands we’ve worked with

Marketing Together have helped us grow our business Garden of Vegan exponentially. What I love about them is their 'turn key' solution for all things web development and online marketing. They truely are your one stop shop for online business management. Highly recommend.

— Garden of Vegan Staff
We have had the pleasure of working with and watching Marketing Together. They have pulled together a long distance and difficult project. They have been professional but with a personal touch. Winton Movies Inc or The Royal Theatre Winton highly recommend and commend them for the work the have done for us and will do in the future. LOVE your work TEAM! Great people Great company!

— Lydia Evert
I use the team at Marketing Together for my electrical contracting business. They did a fantastic job building and maintaining my company website and provide me with professional, ongoing support for my businesses marketing needs. Highly recommended.

— Steve Cousins
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