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6 Global Trends to Look Out For

6 Global Trends to Look Out For

With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. Ask yourself this: Is your business ready for 2022? The way we do business is constantly changing. Staying relevant is something marketers and...

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10 Marketing Tips for Small Business

10 Marketing Tips for Small Business

Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it difficult to promote your business. Fortunately for you, there are numerous strategies...

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What is Service Marketing?

What is Service Marketing?

Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...

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The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...

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7 Ways to Get More Leads Now

7 Ways to Get More Leads Now

Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...

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How to Define Your Unique Selling Proposition (USP)

How to Define Your Unique Selling Proposition (USP)

Ask yourself this question: What makes your product or service unique? In a sea of competition, customers are overwhelmed with options. Naturally, you need to differentiate yourself from the competition in order to reach customers successfully. Especially when it...

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How to Get the Most Out of Your Marketing Agency

How to Get the Most Out of Your Marketing Agency

Whether you’re already working with a marketing agency or are considering it, there are a few things you should know to make sure you get the most out of it. There are many reasons why you might want to work with a marketing agency. You might be looking for better...

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5 Reasons Why Marketing is Important

5 Reasons Why Marketing is Important

While many businesses have their own marketing department, others still wonder: Do I really need marketing? The answer is simple: Yes, you do. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent...

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Hottest Marketing Trends to Adopt for 2022

Hottest Marketing Trends to Adopt for 2022

If you think you are on top of it all, digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh wind coming...

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