Tips. Trends. Insights.
The Blog
The must-reads

When Memes and Marketing Collide: A Match Made in LOL
When Memes and Marketing Collide: A Match Made in LOL In the vast expanse of the digital universe, where every scroll, swipe, and click transports us to a new online realm, a curious fusion has emerged, reshaping the landscape of marketing as we know it. Enter memes, those bite-sized morsels of internet culture that have evolved from...
The SEO Quest: Navigating the Maze of Google Algorithms
As each day passes the digital realm becomes more and more competitive, with websites jostling for attention like performers on a grand stage, eager to impress the enigmatic ruler known as Google. Each of them desperate for the coveted ‘first page’ position. ...

Confessions of a Hashtag Addict
In the vast realm of social media, where trends rise and fall faster than you can refresh your feed, the humble hashtag has played a pivotal role in shaping conversations, sparking movements, and sometimes, leading to cringe-worthy mishaps Join us on a journey through...

Clickbait Rehab
In the fast paced world of content creation and digital marketing, the allure of clickbait can feel irresistible. After all, who doesn't want that spike in clicks and the fleeting thrill of high engagement? Yet, beneath the surface of those sensational headlines lies...
Guerilla Marketing Tactics: Effective or Idiotic
There’s a corner of the marketing universe where the line between brilliance and absurdity is as thin as a razor’s edge. The quirky, exhilarating, sometimes downright ridiculous world of guerilla marketing. This particular marketing strategy throws out the rule book,...
Website Checklist: The Ultimate Guide
No matter what type of website — eCommerce, professional, portfolio, blog — our ultimate website checklist will help you create a site that performs. Launching a website is one of the most exciting things for your business. It will be the foundation of all your...
Do Instagram Hashtags Still Work?
Yes, yes, and YES! Instagram hashtags still work. In fact, they are powerful pieces of text when it comes to increasing engagement, attracting new followers and creating a recognisable brand. If used right, hashtags can take your business to new heights (#goals). But...
How to Best Scale Facebook Ads
You’re promoting your business on Facebook, but you’re not getting the results you want. Sounds familiar? Here's how to best scale your Facebook Ads. https://www.youtube.com/watch?v=rsp0ZHPdXXs Maybe you struggle coming up with creative taglines. Maybe you’re unsure...
Traditional vs. Digital Marketing
Traditional vs. digital marketing. What’s the difference and which one works better? There has been a long-lasting debate between the two. What’s the Difference? The main difference between the two is the medium through which a business delivers their marketing...
What Makes a Successful Website
There are two main aspects to every website: Design and functionality. Think about this: Do you have a high bounce rate? Are customers filling their baskets, but don’t complete their purchase? For a website to be successful there are a few functional aspects that need...
SEO vs Google Ads: Which Is Better?
Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Is Social Media Marketing Effective?
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a better...
Is Shopify or WooCommerce Better?
If you're thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have incredible...