If your business has the branding and website sorted but still feels invisible online, you’re not alone. In 2025, a strong online presence isn’t a nice-to-have, it’s how customers find, trust, and choose you.
The good news is, with the right strategy you can get noticed online in 2025. In this blog, we’re breaking down the key areas to focus on if you want to grow your visibility, engagement and leads online.
Make Sure Your Business Is Searchable
The first step to being seen online is showing up where people are searching, which nine times out of ten, is Google. If your business isn’t appearing in local search results or on Google Maps, you’re missing out on potential leads who are ready to buy.
Start with optimising your Google Business Profile (GBP). GBP is a free tool that is essential for local SEO and helps your business stand out in map searches, reviews, and more. Make sure your information is up to date, include keywords in your description, and post updates regularly.
Want help with this or want to learn more about GBP? Read our page on Google Business Profile Optimisation.
Use Paid Ads to Reach the Right People
Organic visibility is important, but paid advertising gives your business the boost it needs to reach new customers faster.
Platforms like Google Ads, Meta Ads (Facebook & Instagram) and LinkedIn Ads allow you to target your ideal audience based on location, interests, behaviours, and more. The best part? You can track every click, view, and conversion so you know what’s working and where your money’s going.
Many businesses make the mistake of “boosting” random posts or setting up ads without a proper strategy. To see real results, your ad campaigns should be carefully planned, tested, and optimised regularly.
Pro tip: When using social media, combine paid ads with organic content for even better results. This helps build trust while driving traffic. At Marketing Together we’re experienced and knowledgeable across all things social media especially paid ads like Google Ads, Meta Marketing and linkedIn Marketing. Read our pages to learn more about paid ads and how they can scale your online presence.
Be Where Your Audience Hangs Out
You’ve most likely heard that ‘your business needs to be on social media’. But it’s not just about having a page, it’s about showing up with consistent, engaging content that builds trust over time.
Ask yourself:
Social media platforms like Instagram, Facebook, and LinkedIn are where people connect with brands. Sharing behind-the-scenes content, tips, team updates, or customer testimonials helps build that connection. And the more people engage with your content, the more visible your business becomes.
If you want to learn more about organic social posting, check out our social media content and blog posting to see more of our insights.
Keep Your Branding & Messaging Consistent
Have you ever seen a business that looks totally different on their website compared to their social media? If you have, you know it’s a quick way to lose trust in a brand.
Consistency across your platforms, from your colours and tone of voice to the type of content you share, creates a strong, recognisable brand. And you’ll find that a recognisable brand is easier to trust (and easier to recommend).
Make sure your:
This doesn’t just look professional, it helps reinforce your business identity wherever potential customers find you.
If you want to learn more about branding, check out our page on branding and design.
Track What’s Working (And What’s Not)
To be able to track your performance, you need to know what’s working and what’s not so you’re not wasting time and money.
At a minimum, you need to track:
Regular reporting helps you adjust your strategy and make smarter marketing decisions. It also helps you spot opportunities to optimise your marketing strategies and goals benefiting you in the long run.
If you want more insights into why an online presence is crucial, Forbes explains why your online presence is directly tied to business growth, read the article here.
Ready to Glow Up Your Online Presence?
Yes, there’s lots that actually goes into scaling your online presence, but the reality is, you don’t need to do all of this alone. Most businesses don’t have the time or expertise to manage paid ads, post weekly content, and keep up with tracking and reporting, optimising a GBP, etc, and that’s exactly where our Digital Glow-Up Package comes in.
We’ve designed it for established businesses who are ready to scale up their online presence but need expert support to make it happen. From Google and Meta Ads, to organic content, social media management, and Google Business Profile optimisation, we do it all, without you having to stress about any of it.
If you want more visibility, more engagement and more leads it’s the perfect package for you.
Because when your business is showing up in all the right places, growth isn’t just possible, it’s inevitable.
Want to see what’s included? Explore the Digital Glow-Up Package now or book a call with our team to get started.
At Marketing Together, we understand the importance of this investment. That’s why we’re offering a new, custom-designed, conversion-optimised website for free when you sign up for six months of digital marketing services—a $5000 value at no extra cost.
Don’t let your website be the weak link in your marketing strategy. Contact us today to start building a site that not only looks great but also performs brilliantly.
