No matter what industry you are in, having a strategy for your social media marketing is essential. We have outlined guidelines that will help you gain the most out of your social media.
Are you a creative person? Do you enjoy connecting with people? Or maybe while you are reading this, you have already started to think about what content you want to share.
If you have answered yes to any of these questions, you are definitely ready to dive into the world of social media marketing. But, before digging into it, we want to know: Is it really worth it?
So, let’s see what this marketing tool can do for you and your business.
Benefits of social media marketing
The list of benefits from social media marketing is a long one. From increased brand awareness, to more inbound traffic, to higher conversion rates – you name it. Other advantages include improved brand loyalty, higher customer satisfaction and more brand authority, and all with the one goal: Help growing your business.
Now that we have identified many of the benefits of social media marketing and are confident that this is a powerful marketing tool, let’s see what’s next.
You probably wonder by now, when are we going to talk about the ultimate thing: The Content. Yes I get it, you just want to get started. But, hang in there, you already made it this far! And for you to get the best results out of your social media marketing, there are a few things we need to look into before you can start creating that mind-blowing content.
So, here it is. A step-by-step guide that takes you through from start to finish. Follow these guidelines to get the best results out of your social media marketing.
1. Research your market
The very first and probably most important step is to analyse the market you are in. What are competitors doing? Where does your business currently stand and where would you like to be? How do they get perceived and how do you want to get across? Think of current trends that influence the market, get statistics of what it is doing and how the future of it is looking.
This provides a solid foundation for developing your social media marketing strategy.
2. Choosing your strategy
Some questions you might want to ask yourself… What do you want to achieve from social media marketing? Do you want to raise awareness? Do you want to increase customer’s loyalty? Or is your main goal to drive sales?
Whilst there are multiple social media platforms such as Facebook, Instagram, LinkedIn, Twitter and Youtube, it is also important to carefully consider which platform is best for your business – because different platforms means different users. When choosing a platform, think of who you speak to. This leads to the next step, where you will need to identify your target audience.
3. Identify your personas
Think about, who is your target audience? Do you focus on one main group or are there multiple audiences? What are their interests and values? How do they live and what motivates them?
Once you know who you are speaking to, you can choose your brand voice and identify how you want to be perceived. Make sure to keep consistent messaging across the platforms you choose to use, as this will strengthen your brand reputation and recognition.
A helpful tool to give you more insight into your customers is to draw a journey map for each persona. The journey map determines touch points a customer moves along – all the way from searching your business to making a purchase on your website.
4. Get cracking!
Finally, you can get started. Once your strategy has been developed and your personas have been identified, you can get cracking on creating kick-ass content that will stay in your customer’s minds. Try to think outside the box here and don’t copy what others do. The strategy will help you to do exactly that. Now you know who your customers really are and what your business can offer – so get creative and start connecting!