How do you break through the noise of all the advertisements that are out there?
Follow these tips, and it will definitely be a good start.
- Keep it simple
Keep copy short and sharp- try to say something in a new way. Employ the principle of show, don’t tell and evoke strong emotional reactions with your words.
Be clear in what you are saying and include a catchy headline.
- Keep your target market in mind
Know your market- who they are and what they would be interested in.
Be authentic and try to connect with your audience using humour and nostalgia.
- Add white space
Eyes don’t like printed advertisements with lots of words, so make sure there are sections of the page that are left without text.
- Find good images
Good visual images are memorable.
Try to create movement or something new. Have a colour theme and play with scale.
- Call to action
Include a persuasive call to action, your website and contact details, so that people can find out more and get in touch with you.