Whether you’re already working with a marketing agency or are considering it, here are a few tips on how you can get the most out of your marketing agency.
There are many reasons why you might want to work with a marketing agency. You might be looking for better results of your campaigns. Or maybe you need help establishing a marketing strategy.
Whatever your reason, there are a couple of things to look out for when choosing a marketing agency. As there are a lot of agencies out there, some can save you time and money, where others simply waste it. So first of all, how do you choose the right one? And then how do you get what you actually want?
Overall there are many great benefits of working with an agency. As there are many complex and constantly changing aspects of digital marketing, an agency can perform specific functions needed for your business and help you achieve better results.
But, you’ll still have to put in some effort! As the saying goes “from nothing comes nothing”. And that’s the same when you are working with a marketing agency. There will have to be some engagement from you, your results depend on it!
So, here is a checklist of 5 tips to getting the most out of your marketing agency.
1. Choose the Right Agency
Sometimes finding the right fit can be crucial in ensuring successful outcomes. All effective partnerships start with choosing the right marketing agency.
But how do you choose from so many different agencies out there? The key is to identify your needs and then do your research.
Define Your Needs
Firstly, it is important that you identify what exactly you want. Is your social media looking for fresh wind? Do you want more website traffic? Are your campaigns not doing as well as you hoped? This is a crucial step when it comes to choosing the right agency.
Do Your Research
Once you have a clearer picture of what it is that you want, you can start doing your homework. First, research what agencies there are out there and make a list of the top 10. Visit their websites and see first if they offer services that can fulfil your needs.
Now you probably only have about 3-5 left on your list. Check out their social media and look at previous projects they have worked on to see their working style. If you like what you see, get in touch!
2. Define Expectations Early
This simple step is commonly looked over, but it can literally be the make or break. With the excitement of starting the journey with your agency, setting clear expectations can quickly be missed.
Clearly state to your agency not only what you want. Let them know what outcomes you expect as well and make sure to set these expectations early. For example, what does success mean to you? How do you think campaigns will perform? What are you looking to accomplish?
This avoids any misunderstandings and will ensure a smooth collaboration process when working together with your agency.
3. Communication Is Key
You’ve probably heard this sentence before: “Communication is key.” Especially when it comes to working with other people, communication really is key.
Whenever you communicate with your agency, be clear and concise. Ensure you communicate your thoughts in a professional and understandable way. This avoids unnecessary back-and-forth and allows your agency to work more efficiently on your projects.
Another important aspect of communication is to be transparent. If your agency needs certain details from you or is asking for clarification about business information, such as your brand or objectives, give it to them. If you have ideas or inputs to improve the project the agency is doing for you, let them know.
Nobody knows your brand better than yourself. So make sure to share your knowledge with your agency so they can do their very best to help you achieve your goals.
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4. Take Time to Verify
Try to make time to verify the work they are doing for you. Obviously you can trust the experts, but it is good to check over the work every now and then to make sure it is still in alignment with your goals.
Verifying also includes analysing performance reports and following up on the metrics you previously set. Most agencies offer a weekly meeting with their clients, so make sure you keep on track with your agency’s work and where it’s heading.
This is a good practice as it will ensure that your expectations will be met – if not exceeded! It’s all about working together with your agency to get the best possible results.
5. Learn to Listen
With the previous tip in mind, it is important that you also learn to carefully listen. Yes, verifying the work your agency is doing for you is all good and well, but think again of the reason you chose this agency. Was it their style of work? Their great communication skills? The fact they have years of experience?
Let me tell you, you chose this marketing agency because you trust them. Trust them as experts and as your personal advisors. So be ready to listen and acknowledge their advice if you want your business to grow.
Identifying a Bad Partnership
Tried all the above steps and still can’t make it work? Don’t stress too much – there are plenty of other fish in the sea.
If you’ve tried all the steps above and nothing changes, maybe it is time to seek a new marketing agency. When you do find a new one, come back to these steps to ensure you get off a great start.
Get the most out of your marketing agency by following our simple five steps and get the results you have been dreaming about.
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