a vital component of any digital marketing campaign

retargeting

Are you currently retargeting your website visitors and people who engage with your social media posts? If you aren’t you are missing out on huge opportunities.

Statistics show that an effective retargeting campaign can increase your conversion rates by an average of 70%. 

What is retargeting?

Retargeting involves installing a small piece of code on your website which will allow you to track a user when they visit your website. It doesn’t collect any personal information about the individual, it simply allows platforms such as Google, Facebook and Instagram to recognise them and place them in an audience.

We can then set up advertising which can be directly delivered to that audience. The advertising could be a special discount offer, information about products or services, or simply showing them the product or service they had been browsing through on your website. 

Think about it, you spend significant time and money getting people to visit your website or social media pages. If they don’t convert on the spot, they may be lost to you forever. With retargeting ads, you can pixel your website visitor and serve them advertising, across social media platforms and the Google display network reminding them of your brand and increasing your chance of them coming back and making that purchase or phone call.

Retargeting also allows us to build marketing funnels that will guide a potential lead from awareness level, to interest level and onto a customer. We can do this through many different paths, it is incredibly effective and can generate an incredibly good ROI. 

If you are interested in adding retargeting to your marketing strategies, feel free to contact our team for an obligation free consultation.