fbpx

Tips. Trends. Insights.

The Blog

Why are Shopify apps important? 

Most stores built on the Shopify platform can benefit from utilising Shopify apps.
Businesses that are experiencing rapid growth on the Shopify platform require advanced capabilities that the basic Shopify package doesn’t offer. Shopify apps are essential for increasing sales, tracking customer behaviour, enhancing customer experience, improving security for users, and more.

Why not just use apps that are available on the Shopify app store?

Many of the apps that are available on the Shopify app store are great and will help your eCommerce store become user friendly, however, they may not tailor to your exact business needs. 

Each online store is unquestionably unique and requires different functions in order to deliver the best customer experience. By developing your own app your business can get exactly what it needs and have the ability to continuously integrate new features to the app as your business grows. 

Developing your own app can also save your business a lot of money in the long run by avoiding extra transaction fees that come with using apps that are already available on the Shopify app store. 

If your company is likely to grow tremendously in the future having your own Shopify app developed is definitely the way to go. Shopify apps cannot be scaled up by huge margins, whereas your own app would have the capability to do so.

What you should look for when hiring a Shopify app developer:

The most important thing you need to look for is past work your potential developer has done. It is important that you understand what kind of apps they have developed for their clients in the past and the feedback those clients have given regarding the apps and their functionality. This will give your business a good insight into the expertise the developer has and if they have the ability to make the perfect Shopify app for your company. 

There are many different developers that can make an app for your Shopify platform, so doing your research is essential. It is important to understand what the developer can integrate into the app and how it will give your company more options and features that will help you attract clients and put your company in a position to make more money through online business.

More articles

Traditional vs. Digital Marketing: What’s the Difference?

Traditional vs. Digital Marketing: What’s the Difference?

Traditional vs. digital marketing: What’s the difference and which one works better? There has been a long-lasting debate between the two. Ultimately, choosing the right type of marketing depends on your business. What’s the Difference? The main difference between the...

read more
What Makes a Successful Website

What Makes a Successful Website

There are two main aspects to every website: Design and functionality. Many businesses put design over functionality, but in fact they are both equally as important as each other. Especially if you want a successful website. Think about it: Do you have a high bounce...

read more
SEO vs Google Ads: Which Is Better?

SEO vs Google Ads: Which Is Better?

Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...

read more