If you’re thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have...
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective,...
Struggling to grow your business? Here are 5 reasons why you should invest in marketing. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent service, but what if nobody ever gets to experience them?...
Heard about the hottest marketing trends for 2022? Digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh...
