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Is Shopify or WooCommerce Better?

Is Shopify or WooCommerce Better?

If you’re thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have...
Understanding Your Customers

Understanding Your Customers

Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...
5 Reasons Why Marketing is Important

5 Reasons Why Marketing is Important

While many businesses have their own marketing department, others still wonder: Do I really need marketing? The answer is simple: Yes, you do. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent...
Hottest Marketing Trends to Adopt for 2022

Hottest Marketing Trends to Adopt for 2022

If you think you are on top of it all, digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh wind coming...