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Is Social Media Marketing Effective?

Is Social Media Marketing Effective?

The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why.  With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
Understanding Your Customers

Understanding Your Customers

Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
What is Service Marketing?

What is Service Marketing?

Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...