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What Makes a Successful Website

What Makes a Successful Website

There are two main aspects to every website: Design and functionality. Many businesses put design over functionality, but in fact they are both equally as important as each other. Especially if you want a successful website. Think about it: Do you have a high bounce...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...
5 Must-Have Customer Retention Strategies

5 Must-Have Customer Retention Strategies

Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. Bringing in new business is essential, yes, but retaining existing customers...
Advertising on Facebook in 2021

Advertising on Facebook in 2021

Facebook is the world’s largest social network. To be exact, 2.8 billion active monthly users large. Advertising on Facebook is a great way to connect with your audience worldwide. But with so many different types of Facebook ads out there, how do you know which ones...