There are two main aspects to every website: Design and functionality. Think about this: Do you have a high bounce rate? Are customers filling their baskets, but don’t complete their purchase? For a website to be successful there are a few functional aspects that need...
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective,...
As marketers, it is our daily bread to help businesses grow. An important part of driving that growth is connecting with customers and building strong customer relationships. Building customer relationships is key to learning who your customers really are and what...
Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. Bringing in new business is essential, yes, but retaining existing customers...
Facebook is the world’s largest social network. To be exact, 2.8 billion active monthly users large. Here’s how to advertise on Facebook in 2021. Undoubtful, 2.8 billion monthly users is a very impressive number. But, in order to get your message across you want...
