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What is Service Marketing?

What is Service Marketing?

Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
How to Adapt in an Ever Changing Marketplace

How to Adapt in an Ever Changing Marketplace

We live in an unsteady environment where constant changes in the marketplace have become the norm. That also means what works today might not work tomorrow. So how can you maintain a competitive position? It would be a massive understatement to say that covid-19...