The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a better...
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective,...
As marketers, it is our daily bread to help businesses grow. An important part of driving that growth is connecting with customers and building strong customer relationships. Building customer relationships is key to learning who your customers really are and what...
Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. Bringing in new business is essential, yes, but retaining existing customers...
