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SEO vs Google Ads: Which Is Better?

SEO vs Google Ads: Which Is Better?

Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Is Social Media Marketing Effective?

Is Social Media Marketing Effective?

The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why.  With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...