Traditional vs. digital marketing. What’s the difference and which one works better? There has been a long-lasting debate between the two. What’s the Difference? The main difference between the two is the medium through which a business delivers their marketing...
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a better...
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective,...
