Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so [...]
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly [...]
Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it difficult [...]
As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however, a service never results in ownership. Due to their difference in [...]
Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined communication. It concentrates on [...]
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for [...]
Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Naturally, you need [...]
Whether you’re already working with a marketing agency or are considering it, here are a few tips on how you can get the most out of your marketing agency. There [...]
