Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly changing. Staying relevant is something marketers and business owners need to be aware of at any time. But...
Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for your business. Once you figured out what value you can offer to your...
Struggling to grow your business? Here are 5 reasons why you should invest in marketing. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent service, but what if nobody ever gets to experience them?...
