Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so [...]
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly [...]
As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however, a service never results in ownership. Due to their difference in [...]
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for [...]
Struggling to grow your business? Here are 5 reasons why you should invest in marketing. The heart of every successful business lies in marketing. You might have invented the finest [...]
Heard about the hottest marketing trends for 2022? Digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. [...]
As marketers, it is our daily bread to help businesses grow. An important part of driving that growth is connecting with customers and building strong customer relationships. Building customer relationships [...]
Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong. [...]
