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SEO vs Google Ads: Which Is Better?

SEO vs Google Ads: Which Is Better?

Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Colour Trends of 2022

Colour Trends of 2022

As we emerge into a new year, designers are getting creative with a fresh wind of colour trends. Plus, discover the Pantone colour of the year 2022. This fresh new wind consists of colours that have one collective goal: Bringing serenity. It will still be a colourful...
5 Reasons Why Marketing is Important

5 Reasons Why Marketing is Important

While many businesses have their own marketing department, others still wonder: Do I really need marketing? The answer is simple: Yes, you do. The heart of every successful business lies in marketing. You might have invented the finest product or most excellent...
Hottest Marketing Trends to Adopt for 2022

Hottest Marketing Trends to Adopt for 2022

If you think you are on top of it all, digital marketing is about to make a 180 turn. Okay, to be honest not a full 180 as such, but theoretically speaking. As marketers, you know that things can change rather quickly and guess what, there is some fresh wind coming...