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SEO vs Google Ads: Which Is Better?

SEO vs Google Ads: Which Is Better?

Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Is Social Media Marketing Effective?

Is Social Media Marketing Effective?

The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why.  With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
Understanding Your Customers

Understanding Your Customers

Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion rates that they completely forget about...
6 Global Trends to Look Out For

6 Global Trends to Look Out For

With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. Ask yourself this: Is your business ready for 2022? The way we do business is constantly changing. Staying relevant is something marketers and...