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What Makes a Successful Website

What Makes a Successful Website

There are two main aspects to every website: Design and functionality. Many businesses put design over functionality, but in fact they are both equally as important as each other. Especially if you want a successful website. Think about it: Do you have a high bounce...
SEO vs Google Ads: Which Is Better?

SEO vs Google Ads: Which Is Better?

Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
Is Shopify or WooCommerce Better?

Is Shopify or WooCommerce Better?

If you’re thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have...
The STP Marketing Model: Your Ultimate Guide

The STP Marketing Model: Your Ultimate Guide

Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...