With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly…
Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it difficult…
As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however, a service never results in ownership. Due to their difference in…
Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined communication. It concentrates on…
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘need’ for…
Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Naturally, you need…
Whether you’re already working with a marketing agency or are considering it, here are a few tips on how you can get the most out of your marketing agency. There…
Struggling to grow your business? Here are 5 reasons why you should invest in marketing. The heart of every successful business lies in marketing. You might have invented the finest…
