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What is audience targeting in Meta advertising?

Home » Docs » What is audience targeting in Meta advertising?

What is audience targeting in Meta advertising?

Audience targeting in Meta advertising refers to the practice of selecting specific demographics, interests, behaviours, and other criteria to define the audience that will see your ads. It allows advertisers to reach users who are most likely to be interested in their products or services.

Learn More: The Ultimate Guide to Meta Ads Targeting – Jon Loomer Digital