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What is the Google Ads Quality Score, and how does it impact ad performance?

Home » Docs » What is the Google Ads Quality Score, and how does it impact ad performance?

What is the Google Ads Quality Score, and how does it impact ad performance?

The Quality Score is a metric in Google Ads that assesses the quality and relevance of keywords, ad copy, and landing pages. It impacts ad performance by influencing ad position, cost per click (CPC), and ad rank. A higher Quality Score can lead to lower CPC and better ad placement.

Learn More: What Is Quality Score & How Does it Affect Google Ads | WordStream