What are the different bidding options available in Meta advertising?

Meta advertising offers various bidding options, including:

       – CPC (Cost Per Click): Pay when users click on your ad.

       – CPM (Cost Per Thousand Impressions): Pay for every 1,000 ad impressions.

       – CPA (Cost Per Acquisition): Pay when users take a specific action, such as making a purchase or filling out a form.

       – Optimised CPM: Allows Meta to automatically optimise your ad delivery based on your campaign objectives.

Learn More: About Meta bid strategies | Meta Business Help Center