What are the different bidding options available in Meta advertising?
Meta advertising offers various bidding options, including:
– CPC (Cost Per Click): Pay when users click on your ad.
– CPM (Cost Per Thousand Impressions): Pay for every 1,000 ad impressions.
– CPA (Cost Per Acquisition): Pay when users take a specific action, such as making a purchase or filling out a form.
– Optimised CPM: Allows Meta to automatically optimise your ad delivery based on your campaign objectives.