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Knowledgebase

What is the advertising auction system on Meta platforms?

Home » Docs » What is the advertising auction system on Meta platforms?

What is the advertising auction system on Meta platforms?

The advertising auction system on Meta platforms is a mechanism that determines which ads get shown to users and in what order. It takes into account factors like bid amount, ad relevance, and user engagement to select the most appropriate ads for each user.

Learn More: Facebook Ad Auctions Explained | Meta for Business