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What is the Google Ads Quality Score, and how does it affect the cost of advertising?

What is the Google Ads Quality Score, and how does it affect the cost of advertising?

The Quality Score measures the quality and relevance of keywords, ads, and landing pages. It affects the cost of advertising because higher Quality Scores can result in lower costs per click (CPC) and better ad placement.

Learn More: What Is Google Quality Score: All You Need To Know (part 1).