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Knowledgebase

What are responsive search ads in Google Ads, and how do they differ from traditional text ads?

Home » Docs » What are responsive search ads in Google Ads, and how do they differ from traditional text ads?

What are responsive search ads in Google Ads, and how do they differ from traditional text ads?

Responsive search ads are a dynamic ad format that allows businesses to provide multiple headlines and descriptions. Google uses machine learning to test different combinations and show the most relevant ad based on a user’s search query. They offer more flexibility and automation compared to traditional text ads.

Learn More: Google Responsive Search Ads 101: Best Practices You Need to Know