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Knowledgebase

How does bidding work in Google Ads?

Home » Docs » How does bidding work in Google Ads?

How does bidding work in Google Ads?

Bidding in Google Ads is the process of setting the maximum amount you’re willing to pay for a click (CPC) or thousand impressions (CPM). Bidding strategies can be automated or manual, and Google’s algorithms consider various factors to determine ad placement and cost.

Learn More: Understanding bidding basics – Google Ads Help.