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Knowledgebase

How can email marketers effectively use personalisation to enhance engagement?

Home » Docs » How can email marketers effectively use personalisation to enhance engagement?

How can email marketers effectively use personalisation to enhance engagement?

Effective personalisation goes beyond using the recipient’s name. It involves tailoring the content based on the recipient’s preferences, past behaviour, and purchase history to make emails more relevant and engaging.

Learn More: The power of personalization in email marketing.