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How can A/B testing be used in email marketing?

Home » Docs » How can A/B testing be used in email marketing?

How can A/B testing be used in email marketing?

A/B testing in email marketing involves comparing two versions of an email to see which performs better. This can include testing different subject lines, email content, CTAs, or sending times to optimise campaign effectiveness.

Learn More: About A/B Tests | Mailchimp.