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How can businesses measure and improve the customer journey through digital marketing analytics?

Home » Docs » How can businesses measure and improve the customer journey through digital marketing analytics?

How can businesses measure and improve the customer journey through digital marketing analytics?

Businesses can use digital marketing analytics to track customer interactions across various touchpoints, analyse customer behaviour, identify pain points in the customer journey, and optimise marketing strategies to enhance the overall customer experience.

Learn More: How to Analyze (and Improve) Customer Journeys | Growth Center | Twilio Segment