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Knowledgebase

How can businesses reduce the unsubscribe rate in their email marketing?

Home » Docs » How can businesses reduce the unsubscribe rate in their email marketing?

How can businesses reduce the unsubscribe rate in their email marketing?

To reduce the unsubscribe rate, provide valuable and relevant content consistently, respect the frequency preferences of subscribers, segment lists to personalise emails, and always give subscribers an easy option to adjust their email preferences.

Learn More: How to Improve Your Email Unsubscribe Rate | Mailchimp.