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Knowledgebase

How can segmentation improve email marketing effectiveness?

Home » Docs » How can segmentation improve email marketing effectiveness?

How can segmentation improve email marketing effectiveness?

Segmentation improves effectiveness by allowing marketers to tailor content to specific groups within their audience based on criteria like demographics, behaviour, or purchase history, leading to higher engagement and conversion rates.

Learn More: Why Email Segmentation Matters For Campaigns | Mailchimp.