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How does ad frequency impact user experience in Meta advertising?

Home » Docs » How does ad frequency impact user experience in Meta advertising?

How does ad frequency impact user experience in Meta advertising?

Ad frequency refers to how often users see the same ad. High ad frequency can lead to ad fatigue and negatively impact user experience. Businesses should monitor frequency and consider ad rotation or refreshing creative to prevent fatigue and maintain engagement.

Learn More: Effective Frequency: Reaching Full Campaign Potential | Facebook IQ | Meta for Business