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How does geo-targeting work in Google Ads, and what are its advantages for local businesses?

Home » Docs » How does geo-targeting work in Google Ads, and what are its advantages for local businesses?

How does geo-targeting work in Google Ads, and what are its advantages for local businesses?

Geo-targeting in Google Ads enables businesses to show ads to users based on their location. It’s advantageous for local businesses as it helps target potential customers in specific geographic areas, increasing the relevance of ads and driving foot traffic to physical locations.

Learn More: Local PPC: What Is Geo-targeting?