How does meta advertising differ from traditional advertising?

How does meta advertising differ from traditional advertising?

Meta advertising differs from traditional advertising in several ways:

   – It primarily takes place on digital platforms owned by Meta, such as Facebook and Instagram.

   – It often uses precise audience targeting based on user data, interests, and behaviours.

   – Meta advertising can include various ad formats, including text, images, videos, and interactive content.

   – It provides detailed analytics and metrics to track the performance of ad campaigns in real-time.

Learn More: Traditional Advertising versus Facebook Advertising – Purple Giraffe