How does meta advertising differ from traditional advertising?
Meta advertising differs from traditional advertising in several ways:
– It primarily takes place on digital platforms owned by Meta, such as Facebook and Instagram.
– It often uses precise audience targeting based on user data, interests, and behaviours.
– Meta advertising can include various ad formats, including text, images, videos, and interactive content.
– It provides detailed analytics and metrics to track the performance of ad campaigns in real-time.