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Knowledgebase

How does Meta advertising target specific audiences?

Home » Docs » How does Meta advertising target specific audiences?

How does Meta advertising target specific audiences?

Meta advertising allows businesses to target specific audiences based on criteria such as demographics, interests, behaviours, location, and more. Advertisers can create custom audiences or lookalike audiences to reach users who are more likely to be interested in their products or services.

Learn More: How to Create Target Audiences on Meta Ads Manager.