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How does remarketing work in Google Ads, and what are its benefits?

Home » Docs » How does remarketing work in Google Ads, and what are its benefits?

How does remarketing work in Google Ads, and what are its benefits?

Remarketing in Google Ads allows businesses to show ads to users who have previously visited their website or interacted with their ads. Benefits include re-engaging potential customers, increasing conversion rates, and reinforcing brand awareness among past visitors.

Learn More: What Is Google Remarketing (Retargeting), and How Can You Use It? | Mailchimp