How important are hashtags, and how do you use them effectively?
Hashtags play a vital role in social media marketing as they help categorise and discover content. To use hashtags effectively, it’s essential to research and select relevant, trending, and brand-specific hashtags for your posts. This practice increases the visibility of your content to a broader audience beyond your immediate followers. Hashtags can also connect your content to larger conversations and trends within your industry or niche, further enhancing your reach and engagement.