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Knowledgebase

How should email marketers handle unsubscribes and opt-outs?

Home » Docs » How should email marketers handle unsubscribes and opt-outs?

How should email marketers handle unsubscribes and opt-outs?

Marketers should make the unsubscribe process easy and transparent. It’s important to respect the recipient’s choice, promptly remove them from the list, and analyse unsubscribe reasons to improve future campaigns.

Learn More: 14 Best Practices for Email Unsubscribes