What are social media algorithms and how do they affect your content?
Social media platforms employ complex algorithms to determine the content that appears in users’ feeds. These algorithms prioritise content that engages users the most, including factors like likes, comments, shares, and the time spent viewing content. Understanding these algorithms is vital for tailoring your content strategy to increase visibility and engagement. By creating content that aligns with platform algorithms, you can ensure that your posts reach a larger and more relevant audience.