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What are lookalike audiences in Meta advertising, and how are they created?

Home » Docs » What are lookalike audiences in Meta advertising, and how are they created?

What are lookalike audiences in Meta advertising, and how are they created?

Lookalike audiences are created by identifying users who are similar to an existing customer base. In meta advertising, you can create lookalike audiences by using data from your custom audience (e.g., email list) to find users with similar characteristics, interests, and behaviours.

Learn More: Meta Ads Lookalike Audiences: A Complete Guide – Jon Loomer Digital.