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What are negative keywords in Google Ads, and why are they important?

Home » Docs » What are negative keywords in Google Ads, and why are they important?

What are negative keywords in Google Ads, and why are they important?

Negative keywords are specific keywords or phrases that you want to exclude from triggering your ads. They are important because they help prevent your ads from appearing in irrelevant search queries, which can improve ad relevance and save ad spend.

Learn More: The Definitive Guide to Negative Keywords in Google Ads – WordStream