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Knowledgebase

What are the benefits of using Google Ads automated bidding strategies?

Home » Docs » What are the benefits of using Google Ads automated bidding strategies?

What are the benefits of using Google Ads automated bidding strategies?

Automated bidding strategies in Google Ads use machine learning to optimise bids for various goals, such as maximising conversions or achieving a target return on ad spend (ROAS). Benefits include efficiency, improved performance, and the ability to adapt to changing user behaviour.

Learn More: 7 Core Advantages of Google Ads Automated Bidding